SEO (search engine optimisation) marketing is more critical than ever in today's competitive market.
Every day, millions of people use search engines to find answers to their questions or solutions to their issues.
If you have a website, blog, or online store, SEO can assist you in obtaining free targeted traffic from search engines. It helps you stay one step ahead of the competition. For example, if two websites sell the same thing, the one that is optimised for search engines is more likely to attract more visitors and generate more sales.
That's why businesses of all sizes are clamouring to get their sites optimised.
But contrary to what you may initially think, SEO isn't a one-time event. Things are always changing. Trends keep coming up. The market is constantly evolving.
And so should you.
SEO isn't a one-time thing
SEO can help your website show up high in search engine results. Unfortunately, it's not a one-time thing that will keep your site at the top of the search results once you're done with it. Your website may rise in rankings at first when it is built with SEO in mind, but it may not stay that way for very long.
If you want your business to last in the digital world, you need to keep a consistent and regularly-maintained SEO, and here's why:
Your competitors are regularly updating their SEO.
In the digital world, a good rule of thumb is that your competitors are likely using and constantly updating their SEO to improve their search results. Millions of websites compete to be on the first page of a search engine query. More importantly, it's very likely that a dozen businesses in your area are targeting the same visitors and promoting the same services in the same place as you are.
Algorithms change. Search engines constantly update them.
Search engines like Bing and Google are always changing how they assess and rank websites in their search results.
As such, if you don't look out for these updates on algorithm changes, even if your website ranked highly at first, it might not retain that same ranking for long. And you can get buried by your competitors.
That's why it's very important to have a long-term SEO campaign to keep up with the changes that the search engines make. This will help keep your websites as search-engine-friendly as possible.
Continuous SEO keeps your page rankings high.
SEO is a big part of your website's ability to get a high ranking in search engine results. Studies show that SEO rankings of businesses that stopped their ongoing SEO campaigns or didn't do any SEO after they built their website dropped by as much as 30%. But those that started and kept up with their SEO campaigns saw their top page rankings rise by 18%
So, what's next?
The world of digital marketing and the internet is constantly changing. The set of keywords you used at the start of your website may have been good for SEO at the time, but they may not be as good now because of all the changes.
SEO should be an ongoing process of research, re-evaluation, and re-optimisation, especially when it comes to the keywords you are targeting in your campaigns. After all, SEO is always evolving, which means that your SEO strategy should evolve with it.
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