Digital marketing is critical for small and large businesses today.
If you're online, you have a presence whether you like it or not. Traditional marketing no longer works like it used to. You'll need to craft your own marketing strategy. You may be a business owner or an influencer, so it's simply vital that you know how digital marketing works and how it can work for you.
Here are some other reasons you need digital marketing:
Digital marketing is an incredibly powerful tool for getting your message out there. But it's not just about the numbers—it's also about the relationships you build with your audience.
Your social media pages may be published and existing, but they won't attract customers or your target audience as is. You need to take them on a digital journey and find exactly how they operate, and work your way from there.
When you put in the effort to connect with people on a personal level, you can help them feel like they're part of something bigger than themselves—and that's what makes them want to come back.
So your current brick-and-mortar shop is thriving. That's great! But don't expect it to last forever, especially in the online space where competitors are now migrating to. Lots of businesses have already sunk because they refused to adopt the latest strategy called "online marketing." Traditional marketing is no longer working. There are so many digital marketing channels available today. Adopt a digital strategy and invest in different digital marketing techniques.
Invest in digital ads, local search engine marketing, and other online marketing strategies to lead customers back to your shop, eager to make a purchase.
At the very least, you may have your own website. However, you need to ramp up your social media presence. Did you know that in one study, over 50% of social media users would buy products from brand content on social channels? With over 40% of consumers shopping online weekly, you're bound to have more sales if you know what to do.
If you have an effective campaign, you can eventually make it to the top of the Google rankings (through search engine marketing). In digital marketing, all platforms are connected; this means you get more points the more ubiquitous your presence is. You may even make it to someone's priority inbox!
There's a reason why even the biggest brands never stop advertising themselves, you know. Brands and influencers are now using ads in ingenious ways. The technique is in choosing the platform, together with having the proper timing and precise targeting of your target market. If you do it right, you'll have a ton of clicks for a fraction of the cost. This is just one of the powers of digital marketing.
Content marketing is a powerful way to reach your audience and engage them with a story. But it's not just any story—it's a story that has been carefully crafted and researched to meet specific goals: to persuade, inform, educate, or entertain. And while content marketing can be used in many ways, it's always focused on driving people toward action:
What does this mean for you? It means that content marketing is more than just writing articles or blog posts—it requires digital channels and marketing efforts to help you achieve your goals. You'll need a plan for creating content that meets your needs and enables you to reach new audiences. You'll also need a strategy for distributing your content across all possible channels so that people can find it easily when they search online or browse social media feeds (or both!).
Before strategising your content, you need great listening and monitoring tools to make your impact last. Free digital marketing tools can only take you so far, and you need great digital marketers at the helm, too.
Everything you do in your business has to be aligned with your online presence. In doing so, every digital marketing strategy you implement will magnify each other, and you'll get more clients for that.
The importance of digital marketing cannot be understated. You need to have your own marketing strategy to thrive in the digital age.
Now that you know that your online presence matters, one of the best ways to maintain your business is by hiring a digital marketing agency that knows its stuff. RJW Digital is here to work with you. Send us an email at email@example.com or reach us with a quick call on 1300 545 237.
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