Website Updates: How Often and Why Should You Do it?

Updating your website is one of the less glamorous parts of running a website. But as a website owner, it is important to keep your website as up-to-date as possible. 

After all, if a visitor comes to your site and finds outdated information and design, they may not come back anymore or, worse, choose your competitor over you. This can impact your conversion rates and result in lower sales. Therefore, updating your website should be done regularly. 

There are two main types of website updates:

  • Major updates – this might include a new design, or a complete overhaul of your website. These changes can take time to plan out and implement so they will require more planning than minor changes. However, they can greatly impact your business and its success.

  • Minor updates – these are smaller changes that don't require as much planning or resources. For example, you might want to change the wording on a button or alter the layout slightly.

Now, the frequency and breadth of your website updates will depend on the nature and size of your business.

Why should you update the content of your website?

Not updating your website with the latest information can harm your business' online presence. To keep up with the competition and to have a successful online presence, you must ensure that your website is always up-to-date.

  • To keep up with your industry.

Your competitors may be doing it, and their customers might be looking for it. If you don't have a blog or other regular source of fresh content, you could be missing out on new opportunities.

  • To make it easier for people to find what they need when they visit your site.

If your site is outdated, people may not find the information they're looking for because it has moved to a different page or been renamed.

  • To increase traffic to your site and boost revenue by making it more useful and relevant to visitors.

Updating content can help you attract new audiences by keeping your website current and interesting to potential customers or clients.

  • To rank better

Search engine algorithms are always changing. Google wants to give users relevant information when they search for something online. If you have outdated information on your site, Google will know it and rank you lower in its search results.

  • To improve credibility and design.

According to a Stanford study, 75% of people judge a company's credibility based on the design of its website.

An out-of-date appearance can appear unprofessional and influence customer perception of your company.

A well-designed, simple, and easy-to-navigate website reassures customers that the company is reliable and technologically advanced.

  • To update content and prices

If your website contents and price details do not match the product, you need a revamp because customers can get unimpressed if there are inconsistencies in the information.

A regular update of content such as product prices, blogs, and product descriptions on the website is essential.

Is your website updated?

Websites are important for the success of your business. 

The biggest advantage of having a website is that it is accessible to customers 24/7, which also means that even during closed hours, your customers can learn more about the products, menu or services you sell. 

Websites are the ultimate credibility piece. It is a stand-alone tool so your business can be searchable and rich in value. 

If you need to update your website for better traffic and conversions, RJW Digital can help you. Contact us here

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