As the year ends, we're faced again with an important question "what does the next year look like?" As entrepreneurs and marketers, we know that things are always changing. As such, we need to stay on top of trends, or we won't be able to keep up with the competition.
Here are three marketing trends that we need to watch out for in 2022.
The future is hybrid
The pandemic has changed our lives from physical to digital. Many brands were forced to give great digital experiences or risk a sinking ship in business. Today, telemedicine has become a norm and made it possible for people to set up a 15-minute virtual appointment with their doctor. Many companies have made remote work a permanent part of their operations. E-commerce has become the preferred way of shopping.
Now that brands seem to be better at delivering digital experiences, the next challenge is making the best of physical and digital experiences, or hybrid experiences. There's no going back now. And to fulfil the need for enhancing these experiences, it's best to begin by putting the human at the centre. Place the human experience at the core of your marketing. By enlisting individuals as co-creators of the experience and then swiftly innovating, brands may achieve the agility and flexibility that consumers have come to demand from physical and digital interactions.
A cookie-less world
These bits of information get eaten up by marketers and used to convert customers. But geo-tracking, device listening, and third-party cookie-based recommendations can make people feel like brands aren't respecting their privacy. People don't like the idea of brands following and tracking their every move.
And now that third-party cookies are being phased out, how can businesses and marketers effectively target and engage their customers using other data strategies? Well, you can start by putting relationships with your customers at the forefront. Engage more and learn more about what matters to them. There's a difference between being "helpful" and "creepy."
The rise of short video content
While long-form videos can provide audiences with a wealth of information about a product, company, or service, both B2C and B2B marketers have discovered that short-form videos can be far more effective.
Not only does creating a short-form video consume less bandwidth, but it also fits the short attention spans of internet audiences across a range of demographics. This is likely why services such as TikTok, Reels, and – in prior years – Snapchat grew rapidly in popularity and marketing interest.
Are you excited about 2022?
The way we market will change a lot in 2022. A hybrid world is already on the horizon. The death of the cookie will bring many cookie-reliant businesses to their knees. And it seems like we need to be more creative about how to capture the attention of our audience.
In all of this, one thing is for sure: People will keep getting more and more demanding.
Are you ready to meet the needs and demands of your audience? You better be.
2022 is going to be fun.
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