Lead Generation Strategy: How Can You Improve Yours?

If you want more sales and more clients, you need to set up your lead generation strategy soon.

However, lead generation is a tricky business. It's a numbers game. The more leads you have, the better your chances of closing a deal. But how do you get those leads?

To help you, we've put together this guide on how you can improve your lead generation strategy. There are three simple steps you can take right now that will help improve your results and get more people interested in what you have to offer:

What is a Lead Generation Strategy?

So first thing first: your potential clients are called your "leads," and connecting with them should be your first step. Leads are like customers hanging around in a shopping mall. They all have money to spend, and you want to be one of those lucky stores where they buy something. Now the challenge is: How do you get their attention? 

In the digital world, if you have the right SEO keywords, the correct designs, and the best deals in your online store, you can get more people to look at what you offer and eventually convert them into actual sales. If you have an effective Lead Generation Strategy, business becomes more streamlined. It also becomes more cost-effective! 

In this article, we'll talk about some quick fixes in your Lead Generation Strategy that you can apply today.

First Recommendation: Reviewing your Target Market

Your target market is the people you want to sell to. You have yours, right? The question now is, is the target market you have in the past the same target market you should still be focusing on? In order to really see if you are still attracting the right customers, you need to realign your target market with your products and services. 

Ask yourself these questions:

  1. Did my current target market change behaviours or cultures?
  2. Am I still interested in attracting the same market today?
  3. Does my audience still appreciate my sales messages?

Second Recommendation: Test your Posts

If you have an online presence, that means you have your own social media accounts. Experimenting with your messaging via social media is one of the most cost-effective A/B testings you can do to check which messages have more engagement and are more likely to be noticed. You can change your copy, graphic style, and content from time to time and monitor if there are any significant changes. 

Choose the content that works best with your target market and do away with the low-engagement ones. You can do this testing longer (like every month or so) to maximise your results.

Third Recommendation: Analyse your Competitors 

Sometimes it's not just about focusing on your work—you need to think out of the box to improve your business. Thinking out of the box includes looking at what your competitors are doing.

See how they're navigating the ever-changing trends, algorithms and rules of the internet. What are their strategies and styles? Are they offering something new to their customers? Maybe you also need to offer something that will add value to their lives. Did they have a sale or a recent gimmick? Maybe you can adapt it to your own business, too. Analysing your competitors can help you make calculated risks that can make your leads focus on you instead.


Whether you're a B2B or a B2C company, every business needs more leads and opportunities to grow. No matter the size of your business, it's always important to have an effective lead-generation strategy. In this article, we've explored several ways that you can improve your lead generation strategy.

If you've caught a few eyes for your business, are you interested in taking it further? RJW Digital is a detail-oriented digital marketing agency that maximises your reach to your future leads. 

We offer SEO recommendations, Social Media Management and Brand Marketing, PPC marketing campaigns, Website Development, and more!

Set up a FREE strategy meeting with us today! Give us a ring at 1300 545 237 or send us an email at info@rjwdigital.com.au.

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